Kate Bradfield
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Brand Identity | Box Design | Wrapper Design

Nubar, snack bar creators want to change the way snack bars are viewed. They are a healthy, affordable alternative to generic snack bars. The name nubar comes from the word “nude” and “neutral” because the ingredients for nubar are nude, all out in the open for the shopper to see.

For Nubar, I created a set of packages that are very minimal, pastel and typographic based. With circle graphics repeated throughout. The circles symbolize the amount of each ingredient in the bar and show that the bars are made with simple, real ingredients. The target audience for these bars are busy women aged 25-40 who want to eat healthy, but don’t have time to prepare home-made healthy snacks and need something on the go, but also don’t have time to research products.