Kate Bradfield
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Genesis

 

Genesis Rain Water Harvesting

Brand Identity | Web Design

Genesis is a rain water harvesting system for homeowners looking to reduce the environmental footprint of their homes. The lines with the nodes in the logomark represent the flow of the water. Each node is a part of the water’s journey. The first node is the sky, second is the ground, third is the well, fourth the holding tank in the home, fourth the filter and fifth the taps in the home.

The type uses monolines and blunt edges to signify the cleanliness of using rainwater. The colour palette is representative of water with a unique pop of teal. The brand has an approachable feel but it also exudes reliability and strength.